D&AD New Blood 2019 Pencil Winner.
For a homeless person, a mobile is now as essential as a sleeping bag and a warm pair of socks. Information about jobs, help and shelter, the stuff that could lift a person out of homelessness – it’s all online.
The giffgaffgaff is a halfway house for homeless people. As well as providing shelter, homeless people train to become giffgaffers – paid members of giffgaff’s online community help service – assisting giffgaff members online.
giffgaff+1 is a one-for-one initiative so every time a new member signs up for a sim card, giffgaff signs up a homeless person too.